Date published

September 1, 2025

Written by

Anita Fritz

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Why I Started Brightfolk Marketing (And What I Want to Do for You)

Hi, I’m Anita and welcome to Brightfolk Marketing!

I’ve been in the marketing world for over 15 years, working with everything from big brands to local businesses. I’ve seen firsthand how overwhelming marketing can feel, especially if you’re just starting out or trying to grow a small business. All the jargon, the “must-do” strategies, the pressure to be on every social platform… it can get exhausting.

That’s exactly why I started Brightfolk Marketing. I wanted to create an agency that does things differently: approachable, practical, and designed to actually make marketing manageable.

I started Brightfolk Marketing to help people like you feel confident, creative, and in control of your brand. If you’ve ever felt stuck, unsure, or overwhelmed with marketing, I get it and I can help.

The Brightfolk Idea

Brightfolk isn’t about flashy buzzwords or empty promises. It’s about helping businesses like yours shine without the stress. My goal is simple: help you tell your story, connect with your audience, and grow your business with smart, creative marketing strategies.

I also wanted to create a space where clients feel supported. Marketing shouldn’t feel like a mystery or a headache. It should feel exciting, achievable, and yes, even fun.

“The best marketing is the kind people actually enjoy.”

What Makes Brightfolk Different

  1. Community-minded: I love helping local businesses thrive. Every strategy I create is tailored to your goals and audience.
  2. Practical & simple: I break down marketing into clear steps so you know exactly what to do next.
  3. Human-first: You’ll never feel like just another client. Your brand, story, and vision matter.

Why Now

Marketing is changing fast. New platforms, new tools, new trends. It’s easy to get lost. Brightfolk is here to cut through the noise, guide you with clarity, and make your marketing work for you, not the other way around.

So that’s me, and that’s why I started Brightfolk. I can’t wait to help you shine.

Let’s do this together.

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