FUNDRAISING CAMPAIGN
Saddle Academy
Supporting a fundraising campaign through compelling storytelling and a high-converting landing page.
Brand
Bootstraps
Industry
Not-for-Profit
Services
Digital Marketing
overview
Turning purpose into action
Bootstraps Saddle Academy partnered with Brightfolk Marketing to launch its fundraising campaign.
Brightfolk created a dedicated fundraising campaign landing page, compelling messaging and coordinated social media content to communicate the Academy’s vision, inspire supporters and encourage donations.
CHALLENGE
Inspiring people to get behind a meaningful cause
The campaign needed to explain the purpose of the Saddle Academy, build trust with potential supporters and provide a seamless path from awareness to donation. Every touchpoint needed to reinforce the impact of the initiative while making it easy for people to contribute.
Our approach
A campaign designed to inspire support
The campaign combined strategic messaging, a purpose-built landing page and engaging social media content to tell the Academy’s story, inspire support and create a clear path from awareness to donation.
Campaign Messaging
Developed clear, compelling messaging that communicated the Academy’s mission and the impact every donation could make.
Landing Page
Designed and developed a dedicated campaign landing page that guided visitors through the story, built credibility and encouraged donations through clear calls to action.
Created campaign content that built awareness, encouraged community engagement and directed supporters to the fundraising campaign.
Campaign Assets
Developed digital assets that maintained a consistent visual identity across every campaign touchpoint.
results
Connecting purpose with action
Brightfolk developed a dedicated digital campaign to support Bootstraps Saddle Academy’s ambitious $1.5 million fundraising initiative. Through a purpose-built landing page and coordinated social media campaign, the Academy gained a professional platform to share its vision, engage supporters and encourage donations.
Goal
1.5M
Campaign Hub
1
Multi-Channel
Campaign
Let’s talk about where your business is heading.
Whether you’re looking for ongoing marketing leadership or support with a specific project, we’d love to learn more about your business and explore how Brightfolk can help.
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