SOCIAL MEDIA MARKETING
EditGo2
Helping schools and families see the human side of robotics and AI.
Brand
EditGo2 Education
Industry
Education Technology
Services
Strategy | Content Marketing | Social Media
overview
Building a brand around purposeful technology
Social media marketing for education requires content that speaks clearly to parents, educators and schools. EditGo2 Education partnered with Brightfolk Marketing to develop a social media content strategy that strengthened its digital presence and created a clearer message around robotics and AI in education. Through educational content, consistent social media and event campaigns, EditGo2 connected with parents, educators and schools while highlighting the human skills children develop through robotics.
CHALLENGE
Standing out in a rapidly evolving industry
With growing interest in AI and robotics, many conversations focus on technology itself rather than the educational outcomes it enables. The challenge was to develop a distinctive brand voice that connected with educators and parents while clearly communicating the value of hands-on robotics experiences.
Our approach
A social media content strategy centred on people
Every piece of content was designed to educate, build trust and reinforce EditGo2 Education’s purpose of preparing children for a technology-enabled future.
Content Strategy
Created educational content that simplified complex AI topics into engaging, practical messages for parents, educators and schools.
Digital Marketing
Delivered a consistent social media presence across Facebook, Instagram and LinkedIn, building awareness and engaging educators, parents and schools.
Event Marketing
Supported education events with targeted campaigns, promotional content and post-event storytelling that extended engagement beyond the exhibition floor.
results
Creating a stronger voice in education
By combining strategic messaging with consistent content, EditGo2 Education established a clearer market position and a stronger connection with schools, educators and families. The brand now communicates with confidence across every touchpoint while continuing to grow awareness of its unique approach to robotics education.
Views
25.8K
Followers
290+
Events
2
“Brightfolk Marketing is professional, organised, responsive and genuinely invested in understanding the business they are supporting. They take the time to understand the purpose behind the brand and help translate that into clear and consistent messaging.”
— EditGo2
Let’s talk about where your business is heading.
Whether you’re looking for ongoing marketing leadership or support with a specific project, we’d love to learn more about your business and explore how Brightfolk can help.